About The Author
On every retail site like Amazon, B&N, KOBO, etc., you have an author bio. This is the same thing. We can set aside a whole "about us" page if you want, though why waste part of your budget to house your bio?
Don't have a bio? This is just a few paragraphs about yourself, how you got into writing, why you chose the genre you write in, what or who inspires you. It can includes some very personal details (i.e. if you have a spouse, children, furbabies) or not, it's really whatever you're comfortable sharing.
Keep it short, make it interesting, and come off as someone your readers can related to.